Business gifts to indulge the senses!

Giving gifts to partners and customers is a nice habit to foster good relations. Business gifts should evoke positive emotions - that''s how they will be most effective.

By giving gifts to our business partners and customers, we aim to raise the profile of our company, to become firmly established in their minds and to be their first choice. We often opt for small useful items, such as pens - they are always close at hand to remind us during our daily activities. Many people also choose promotional textiles to take their corporate gifts up a level: our logo is seen by others on the wearer''s caps or T-shirts. What is often neglected is the philosophy of gifting at its core. Every gift has, above all, a psychological basis. It is a way of showing affection and we want to evoke positive feelings in the recipient. So we do not need to focus so much on the usefulness of the gift, but rather on making sure that we give the best emotional response. So it is not always a case of going for something that is extremely useful, but rather for what evokes the most pleasant emotions. A pen with a logo does remind us, but it doesn''t mean much. A gift that makes us happy, that indulges our senses and that evokes positive emotions is worth more and is certainly more effective.

B2B corporate gifts

Gifts for business partners need to be very thoughtful. We always want to give them something that won''t cost us much but will be appreciated. The gadgets used in the work itself are not the best - it''s like giving your loved one an iron. So think about gifts that can provide relaxation during work or leisure time. As we usually opt foruniversal gifts suitable for all partners, we cannot choose ones that are suitable for each person''s hobbies or interests. However, we can still find things that relax. For example, why not print your logo on a scented candle that your business partner can light in the office to help them relax while they work? Why not give him a candy bar with a note that says that every bit of sweetness helps to make even the busiest working day enjoyable? You could also give a berry chocolate to energise and sharpen the mind, or a good quality hot chocolate with its scent and velvety taste to take the worry out of the meeting...

Gifts that indulge the senses, especially smell and taste, tell the recipient that you care about their well-being - you want them to feel good. You can put aside work and business collaborations, because good relationships will come naturally, thanks to the psychological response to pleasurable feelings.

B2C business gifts

Good companies never neglect the end consumer they meet in retail when giving gifts. They love bonuses - any discount is a treat, as is any other gesture to say thank you and show appreciation. They like to be valued as our customers, knowing that without their purchase, we cannot succeed. We can also give them small items, such as a keyring, but these practical items often do not go into use. Who would use a cheap plastic keyring with a logo on it when you can buy a much nicer one for a few euros? So don''t think about things that are useful, think about things that will actually be used.

Can we also use the psychological effect of connecting through the senses and emotions in consumer gifts? Absolutely! Every human being is susceptible to things that give them a few moments of complete pleasure. So here we are back to chocolate, which is the most typical food product when it comes to gift-giving. Chocolate has a multitude of positive connotations, which is why we like to give it to ourselves on special occasions. Such a special occasion can be a purchase in a shop or the use of a service in a branch. Giving the consumer a sweet treat on this occasion will give them the taste we associate with happiness and love. A small chocolate bar with a logo in the bag at the time of purchase or in the basket at the payment counter is always welcome.

What message should corporate gifts contain?

Don''t just stick to the logo. A corporate gift can convey more than that - it can let the recipient know how much their comfort or well-being means to you. Convince them that they can.