New Year and Christmas corporate gifts for businesses

Giving presents to loved ones on birthdays and similar occasions is a task that practically everyone faces, but choosing corporate gifts is another task altogether. It would be hard to say that one is more challenging than the other, there are advantages and disadvantages in both cases, but it is always important to try and choose a gift that will best fulfil its symbolic function, whether it is for personal or business relationships.

There is no doubt that corporate gift-giving is a win-win practice, so it is no wonder that the market for the products most commonly given as corporate gifts has also developed considerably. The choice is therefore quite varied, but it is worth emphasising that even when it comes to corporate gifts, care in the selection is not superfluous. Perhaps the right choice is even more important in the business world - personal relationships are much more dynamic, whereas with a business partner there is little chance of strengthening the relationship.

When to give business gifts?

There is never a shortage of gift-giving opportunities, but in the business world, gift-giving should be limited to as few occasions as possible in the year. So we tend to give gifts on special occasions - when a company is founded, when a business partnership is signed, when successful projects are realised, and so on. In addition, of course, "normal" holidays are also possible, but we should not overdo it. New Year gifts for companies are particularly popular, while other dates are rarely used for gift-giving.

What are the best New Year gifts for business?

New Year''s gifts for business are actually not very different from normal corporate gifts, as almost all the items you would otherwise give to a business partner are suitable. For example, a bottle of wine is a suitable gift in the business world, while some home-made products are also popular. But business gifts also need to be linked to the company giving the gift, which means they can be very varied. For example, if the company makes homemade delicacies from honey, then normal production will suffice for corporate gifts. However, if the company is not involved in products or services suitable for gift giving, gifts are usually given with a small attention that ''personalises'' the company, for example by imprinting a logo or some added material. Thus, popular New Year gifts for companies include office stationery, as well as bags, umbrellas and other useful products that can easily be accessorised with any number of extras, such as an imprinted company logo.

This way, you can strengthen business relationships and promote your company - on rainy days, an umbrella with our logo will become a free advertisement for the products or services of the company whose logo it bears. But we shouldn''t be selfish when choosing a corporate New Year''s gift for business - we benefit much more from the quality business relationships that a carefully chosen corporate gift helps to build. So it''s worth taking extra care when choosing a gift - and this applies to any occasion, not just corporate gifts.