How we market corporate gifts

At MojaČokolada.si, we divide our total sales into four segments: online sales, wholesale, events (fairs, festivals, other events) and corporate gifts. Corporate gifts account for a significant share of our total boutique chocolate sales. Although the quantity of orders for corporate gifts is much lower than online orders, the value of each order is so much higher that this segment is also worthwhile. And although higher order volumes also mean higher discounts for end customers, the added value of corporate gifts can be quite high. At the end of the day, it''s all about how many people you make happy and whether you can create a win-win-win situation (win for the seller, win for the buyer and win for the end user/gift recipient).

>> Looking for sweet corporate gifts? Contact us at info@mojacokolada.si or call 070 222 555 <<

We approach the marketing of corporate gifts in a number of different ways. Since I wouldn''t exactly describe all the processes from A to Z (also to protect trade secrets), let me at least roughly outline 4 of our key values or mindsets when marketing corporate gifts:

We are never aggressive or aggressive

The most important thing in B2B chocolate sales is that you yourself create such high added value that customers seek you out. While the beginning of this type of sales may be a bit more difficult in this segment, good work always pays off in the long run. Our best advertising is our references and satisfied customers.

We have learned that word of mouth works better than aggressive marketing through various advertisements. Word of mouth is still the best, if almost clichéd, way to make good sales.

The customer comes first

The customer is king, period. We choose our customers very carefully, as do the other partners with whom we do business. It''s important to us that every customer has the highest level of satisfaction and is able to smile and tell all their friends about the great chocolate experience they had with us.
Small after-sales activities are also important at the end of each purchase, to give the customer a little extra "cheer". Like the dessert at the end of the menu, which is the icing on the cake of the whole purchase.

Customer segmentation is key

We also attach the utmost importance to proper customer segmentation. It''s true that we currently have more than 2,000 different chocolate gifts to choose from and can "service" virtually any company or public client accordingly. It is also important that we are able to advise them correctly. It is the multitude of different gifts that often confuses the customer, who simply gets lost in the whole range. That is why we place great emphasis on customer identification, segmentation and appropriate advice.

Personal contact must be

Although I am personally a loyal follower of online shops and digital technology, in recent years I have increasingly realised that a genuine personal touch is essential. While some (even larger) deals can always be done online and via emails, the fact is that we humans are highly visual and social creatures. A good meeting has proven to be very fruitful on many occasions.

>> Looking for sweet corporate gifts? Contact us at info@mojacokolada.si or call 070 222 555 <<

I will be happy to hear your comments and opinions. If you would like to see our sweet chocolate range of corporate gifts in person, please let us know and we will arrange a suitable time to present a variety of options.

Greetings from our chocolatiers,

Andraž Gavez
Director of Moja Čokolada d.o.o.