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Dubai chocolate: who invented it and what makes it so special?
Dubai Chocolate was created in 2021 by Sarah Hamouda, a British-Egyptian entrepreneur and founder of Fix Dessert Chocolatier. She wanted to combine unique textures and flavours to create a filling that would stand out from the competition.
Her inspiration for creating Dubai chocolate came from her pregnancy craving for a combination of chocolate and pistachio. The chocolate was initially sold under the name ''Can''t Get Knafeh of It'' and the company still sells it under that name. It is a modern version of a traditional Middle Eastern dessert.
However, Dubai chocolate first gained popularity on 18 December 2023, when influencer Maria Vehera,who posted a video on the TikTok online platform in which she tried different Fix Dessert Chocolatier chocolates, including Dubai chocolate.
The video caused a huge surge in demand, and the chocolatier received as many as 30 thousand orders in a few days, briefly causing the delivery platform they were using at the time to collapse. A year later, the video had already garnered over 100 million views and since then we have seen countless videos recreating, testing or reviewing duplicates of Dubai Chocolate.
What makes Dubai Chocolate so special? Ingredients and combinations
To really get to know Dubai chocolate, you need to know the three important ingredients that give it its special taste:
Pistachio: this popular nut is the star of this chocolate. It gives the dessert its full nutty flavour and familiar bright green colour. Whether it contains smooth pistachio spread or crunchy pieces, pistachio is a must for a real treat.
Tahini: not very strong, but essential for real Dubai chocolate. It balances the sweetness and adds a little spicy, slightly bitter flavour. This paste of sesame seeds gives dubai chocolate a unique depth that makes it different from the usual sweet treats.
Kataifi: this is a crumbled pastry that is fried to a golden colour and that intoxicating crunch. This is the key to the crunchiness, which offers an interesting contrast with the smooth chocolate and creamy pistachio spread.
Kadaif - a traditional Middle Eastern dessert
I''m sure you''ve been asking yourself "What is a kadaif?" since the Dubai craze began.
Kadaif, also known as kataifi or knafeh, is a traditional confection dating back to the Ottoman Empire, but nowadays it is particularly popular in the Middle East, the Balkans and Greece.
Historically, the kadaif was popular in the Ottoman courts, where it was prepared as a prestigious dessert on feasts and special occasions. Today, it is often found as part of festive menus, especially during Ramadan and other important festivals.
It is made from typically thin noodles of wheat flour, which are then used to prepare desserts and cakes. It is most often combined with nuts, butter and sugar syrup to make a crunchy but savoury dessert. It can also be found in savoury versions with cheese and meat.
In Greece it is known as kataifi and is filled with walnuts or almonds and then soaked in honey syrup. The Arabic version, kunafa, includes sweet cheese and a topping of orange water or rose.
Why is the price of Dubai chocolate so high?
Because Dubai chocolate usually contains high quality ingredients and premium chocolate, the price is much higher than regular chocolate. Also, in most cases, shipping costs have to be taken into account - especially if it is authentic Dubai chocolate.
Even if you buy chocolate that is only modelled on the original, it is more expensive than regular chocolate desserts. Because a lot of work and chocolate-making know-how goes into creating this multi-faceted treat.
You can also create your own Dubai chocolate
If you''re feeling the Dubai chocolate fever, here''s a recipe you can use to make Dubai chocolate at home. You don''t need much, and to make it even easier, we''ve also prepared a BAM Dubai Chocolate Pack that contains all the key ingredients you need.
Recipe for Dubai Chocolate:
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Recipe for kadaif
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If you love pistachio, see also our recipe for Pistachio and Raspberry Cheesecake or Tiramisu Balls with Pistachio Spread.